Apple has begun the long, difficult journey towards repairing the damage caused by the Final Cut X debacle.
After stunning the professional editing community with a product that’s missing many essential features, Apple has made a small step in the process of replacing those missing essentials. The most important new addition to FCPX is XML support which offers some measure of backwards-compatibility as well as compatibility with other platforms. It’s far from ideal but at least it’s something. Perhaps more importantly, it’s a signal that Apple is trying to fix things.
Apple has a serious task ahead if they want to save their reputation among professional tastesetters (and let’s not argue for now about that “if”).
As I write this news item, a video editing seminar is being held in a city very near to me, at which editors are learning about the main options for migrating away from Final Cut Pro. The promotional blurb began with this:
Whether or not you agree that Final Cut Pro is dead in the professional world, this is a clear indication of the sentiment that still exists months after the failed launch.